
UP YOUR GAME
RIDO is the best new app to gamify your cycling. You’re already putting in the miles—RIDO is a fun way to get rewarded for doing what you love and the perfect tool to motivate yourself to ride more this year. Connect RIDO to Strava or your cycling computer to take on challenges and earn RIDO coins, which can be used for new cycling products from OBED and other brands.


Join WorldTour riders and others in the March OBED challenge. Ride 100 miles with 10k in elevation over the month of March to get a free OBED tee and unlock 15% off the GVR and RVR Challenge begins March 13, 2025!